Case Studies
Asbestoclear (part of the AWM Group)
Asbestoclear is a cement-based asbestos removal and disposal service that was launched through nationwide builder’s merchants in 2006. Simply Marcomms worked closely with Asbestoclear following a complete branding exercise and took on the pr and marketing communication support materials, event organisation, exhibition support and advertising and closely monitored all sales as the service was rolled out nationally.
Simply Marcomms successfully generated heavy weight pr coverage in the building and construction trade press and journals; plus local pr with newspapers. The end of the first launch year saw Asbestoclear being awarded the Top 10 Building Product by the acclaimed top trade title ‘Professional Builder’Magazine.
The Asbestoclear service was been developed to meet a need for builders and tradesman. It is a specialist safe, legal and cost effective Asbestos advice and clearance service. The user can ring the hotline number or go online for advice and to arrange collection. This dedicated national service is managed centrally, enabling a controlled solution for small arisings of asbestos waste.
Asbestoclear is available from all major UK builder’s merchant’s (including Buildbase, Roofshop and Travis Perkins) and is sold as a pack for the general builder to safely remove cement-based asbestos from domestic premises then book a collection service through the AWM Group.
For further information please visit the Asbestoclear website.
ARCA, Asbestos Removal Contractors Association
ARCA, The Asbestos Removal Contractors Association, is a non-profit trade association committed to promoting the growth and image of the UK’s asbestos abatement industry. ARCA is committed to working with enforcing authorities and member companies to strive for continuous improvement in standards, quality, safety and efficiency. Simply Marcomms has been the retained PR and Marketing Consultancy for ARCA since 2004.
We work with ARCA to promote the Association and their member firms to clients and industry bodies making the Association a first port of call for all Asbestos Management issues.
We publish ARCA’s Quarterly Trade Journal ARCA News and have been involved in the following projects for the Association:
Marketing Communications Materials
Report & Accounts
Training Brochures
Yearbooks and Directories
Wallplanner and Calendars
Advertising Campaigns (on and offline)
E-bulletins
Corporate Gifts/Promotional Items
Public Relations
PR Campaigns
News Broadcasts
PR distribution monitoring and follow ups
Industry editorial, articles and comment
Sponsorship of Industry Awards
Seminars and Training Awareness
Annual Dinner Dance
Open Days and Press Days
AGM publicity
Media Relations
Email Campaigns
Website promotion SEM and marketing
Industry Scheme launches and promotional campaigns
In addition to individual projects and campaigns we also undertake strategic marketing planning and marketing support to the Association Management Team.
For more information on the range of marketing & pr services we can offer to UK Trade Associations, please call us on 0870 199 4044 or email us and we will be happy to arrange a brief informal meeting to discuss your specific requirements.